3 .- Colors
One aspect discussed the ad is about the color we use in them. According to some people it is important to put different colors of the blog and the more conspicuous the better. This is because people are so used to seeing advertising on Internet sites and visually (and unconsciously) the blocks. So post an ad flashy, bright colors or different to the blog the attention of the reader.
For others (myself included in this list) it’s best to choose colors that are similar to the site. On the one hand because it is aesthetically good, I greatly appreciate the visual part of the whole site and really all should be in harmony.
On the other side to complement the Web site, is understood as part of it. Anyway this has uses and abuses. Some people placed the ads as if they were sections of your site and mislead the reader to “click” there, some even able to design knowing the side of an image ad and an article appears to the naked eye or end section and clicking there readers.
But the parties out of ethical or good and bad job of using Adsense, it is important that our website and as always based on your goal, use the colors in the best possible way. In Blogs like this may be either the colors are in harmony with the blog and perhaps other places are better and prove more beneficial to the Webmaster if you use colors that stand out for it.
4 .- Position
Another important aspect to consider is where we will post the ad. I saw where to place ads for a Web site use the system called “Zeta”. One of the things I learned in my career as a publicist is that people tend to read a site in the form of “Z”. This means it starts at the top left, go horizontally to the right, then diagonally down to the bottom left and horizontally again go to the bottom right. So many people read magazines, newspapers or websites.
By placing ads on our site is important to try to see what would be the most desirable places to put them. All this is based on trial and error because Web sites can be very different and where one draws attention to something that is on the left in another may be totally different.
Say if I have a Web site 70% black and a bright red logo on the left, it is clear that perhaps a notice under or alongside the same draw attention. In contrast, the same place without that red logo so do not call the reader’s attention.
There are many places to place ads and these are some of the most widely used or known.
“In the lateral columns (Sidebars)-Al side of which begins the text of a topic. Instead of putting an image can place an ad. “Between a paragraph-between post and post a blog. “In the header of the site or below it.
And as I mentioned above there are some ways a bit misleading:
“Designing the blog so that ads are next to a picture and an article appears. “Make ads like categories or sections of the blog. “In some cases, or pop-up windows with advertising (This is against Google),” Designing the site full of advertising and place small text between them. “Much more!
Credit to: Mariano Cabrera Lanfranconi
image source: http://moneyways.info/wp-content/uploads/2009/01/logo-adsense.jpg