According to the report of a recent study conducted in Europe, Internet users spend an average of four hours of navigation to view video content.
The video becomes more and more important in Internet consumption, as reflected in this report. In fact, respondents say they spend on average 25% of their time sailing watch videos, and this percentage rises to 35% of the time 18 to 30 years.
The constant evolution of online video consumption should lead us to reflect on the threats and opportunities that arise for all stakeholders. As for the video strategy, the report concludes that the use of video as a form of communication and marketing tool is still a pending task for many companies, small and medium. If it is true that it has invested in video advertising, but we are still far from reality, use of this format.
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In terms of content, the more time is spent watching movies and TV series chapters, and the place where you can access on a regular basis to specific videos are video pages for six in ten respondents, followed by motor Search and social networks.
The videos not only consume but massively shared. Thus, respondents express video sharing daily or almost daily through various means such as email (59%) or social networks (51%).
While some payment models could be profitable by the existence of a significant volume of users willing to pay for video consumption, data from the study confirm that the vast majority prefer a free model based on advertising.
Other data: one in five respondents said that, as usual, see the complete pre-roll ads before taking the desired content. In addition, 43% say they usually watch the TV spot for a few seconds before deciding whether to jump or not, which certainly opens an opportunity for brand communication.
Mobile devices are also being positioned as an important alternative to leverage the online video consumption. Specifically, the tablet type devices accounted for an audiovisual content consumption far beyond smart phones, viewing of videos highlighting the information and of fragments of programs, series and movies.
In short, internet users prefer to watch videos that simply reading a text, the visual impact and interest generated is much higher. For this I suggest, if you have a business, a business, a store, not to let it take advantage of this tool to increase sales of your business, because they can sell more with videos, video marketing is very cash. Below are some examples that let you better understand the effectiveness of marketing with video.